Evidence-based nutrition
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Clear, evidence-based articles about food, nutrition and the claims that shape everyday choices.
Food-Package Words That Need a Second Question: Part IIIWhat made with real fruit, detox, immune support, keto-friendly and similar food-package phrases actually tell shoppers.
Food-Package Words That Sound More Meaningful Than They Are: Part IIA closer look at 24 promotional terms used on food packages to create impressions of health, wellbeing, quality or craftsmanship.
Food-Package Words That Sound More Meaningful Than They Are: Part IWhat do words such as wholesome, guilt-free, premium and crafted actually tell us about a food? In many cases, not very much.